Frequently Asked Questions

Retailaer is an offer and order management platform (OMS) built with airlines for airlines to reduce dependency on legacy PNR-based workflows. It consolidates how airlines manage offers (flights, ancillaries, third-party products) and orders (customer purchases) into a single, flexible system. This enables faster, personalized customer experiences and greater revenue control across all sales channels.

Your PSS focuses on core operational functions — reservations, ticketing, and departure control. Retailaer handles the commercial layer: dynamic pricing, personalized offers, payment orchestration, and order servicing. Many airlines run both in parallel: Retailaer manages modern retailing; your PSS handles operations. This hybrid approach lets you innovate faster without replacing legacy infrastructure.

No. Retailaer works as an independent layer on top of your existing PSS. It's PSS-neutral, meaning it integrates with Amadeus, Sabre, Navitaire, or any other system you currently use. You can introduce order-based processes on your website or NDC channel while your PSS continues managing core operational functions.

Retailaer supports ONE Order principles by managing orders as unified records that consolidate flight bookings, ancillaries, and third-party services. For full IATA ONE Order certification specifics, contact our sales team.

Implementation timelines vary based on scope. A basic integration of our Retailaer Connect Platform with your website and payments can take 3–6 months. More complex deployments involving NDC channels, revenue management integration, and loyalty program connections may extend to 9–12 months. Our team builds a phased roadmap tailored to your priorities.

At minimum: your PSS (for inventory and fulfillment), payment gateway, and your website. Additionally, Retailaer can integrate with revenue management systems, loyalty programs, CRM platforms, third-party content providers, distribution partners (OTAs, aggregators), and fulfillment systems (check-in).

Yes. Retailaer is built for NDC API distribution. It manages offer creation and serialization, so your NDC API can serve shopping and ordering flows to travel agents, OTAs, and corporate platforms. You can run NDC and GDS/EDIFACT channels in parallel.

Retailaer maintains backward compatibility. When an order is created in Retailaer, it generates a PNR in your PSS (for operations), an e-ticket (for the flight), and EMDs (for ancillaries) as needed. The order stays the source of truth in Retailaer; changes propagate back to your PSS in near real time as well in reverse should changes occur on the PSS side.

Imagination is your limit — flights, branded fares, seats, baggage allowances, lounge access, meals, priority boarding, seat upgrades, third-party services (car rental, insurance, hotels), and ancillaries from affiliate partners (eSim, Meals, Duty Free, baseball caps). You can bundle and price these dynamically for different customer segments via Retailaer Connect.

Yes. Retailaer creates and prices offers based on customer data (loyalty status, booking history, search behaviour), corporate contracts, demand, and rules you define. Each customer sees personalised offers and pricing that maximise relevance and conversion.

Yes. Retailaer's shopping basket functions like standard eCommerce: customers can add, modify, and remove flights, seats, and ancillaries from multiple bookings before checkout. This increases conversion by reducing friction and cart abandonment.

Retailaer handles corporate fares, policy rules (max cabin class, restricted airports), cost centre allocation, and approval workflows. Corporate travellers see compliant options, and your TMC or finance team gets centralised booking and payment data.

Credit/debit cards, digital wallets, BNPL (Buy Now, Pay Later), corporate billing, and settlement through IATA BSP (and ARC to be added when required). Retailaer's payment orchestration layer manages multiple gateways and payment flows to reduce failures and friction at checkout.

Yes. Retailaer's order management enables full servicing: flight changes, seat changes, addition or removal of ancillaries, and cancellations with refunds or credits. Customers can re-shop (rebook to a different flight) directly in the system with instant repricing.

Retailaer integrates with your loyalty system, applies loyalty discounts to offers, and tracks earned miles from the order. When fulfilling the order, loyalty redemptions and accruals are synchronized with your loyalty platform.

Yes. Retailaer is channel-agnostic. Your product catalogue flows to your website, mobile app, NDC API, contact centre, airport kiosks, and travel partners. Each channel displays the same current offers and pricing (or channel-specific variants you define).

Retailaer powers NDC APIs that agents and OTAs connect to for shopping and ordering. Alternatively, integration partners can plug into Retailaer's offer catalogue via API. Retailers see your full product lineup, earn commissions, and process orders end-to-end.

Retailaer can ingest offers and inventory from partner airlines and display them alongside your own in a unified order. This enables co-branded or marketplace shopping experiences.

Retailaer adheres to GDPR, CCPA, and other data protection regulations. Customer data is encrypted at rest and in transit. You control data retention, customer consent, and third-party sharing. Retailaer undergoes regular security audits and penetration testing.

Yes. Retailaer provides API access and bulk export capabilities so you can ingest order data into your analytics platform, data lake, or business intelligence tools for deeper analysis.

Retailaer operates on cloud-native and agnostic infrastructure with 99.99% uptime SLA. The platform auto-scales during peak booking periods and supports high-frequency, concurrent transactions without degradation.

Your airline owns all customer and order data. Retailaer is a processor; you are the data controller. You can export data anytime and are not locked into our platform.

Retailaer offers onboarding training for your IT, product, revenue management, and customer service teams. Ongoing support includes a dedicated support portal, regular check-ins, and access to our customer success team. Professional services are available for custom integrations or complex use cases.

Retailaer is cloud-native and cloud agnostic SaaS. You access it via APIs and web portals; no on-premises infrastructure required. This ensures automatic updates, security patches, and scalability without your operational burden.

Airlines typically see 3–7% conversion uplift from streamlined checkout and personalised offers, 15–25% increase in ancillary attachment through smart bundling, and improved customer lifetime value through better servicing and loyalty via Retailaer Connect. Results vary by airline maturity, business model and implementation scope.

Retailaer tackles the top reasons for abandonment: cumbersome checkout (frictionless payments, saved payment methods), payment failures (multi-gateway orchestration), unclear pricing, and lack of flexibility (easy changes to orders). Airlines using modern OMS typically see 2–5% cart abandonment reduction.

Yes. Retailaer enables the pricing flexibility, personalisation, and omnichannel presence that competitors use. You can dynamically adjust ancillary pricing, run targeted promotions, and serve offers in real time across web, mobile, and NDC channels at competitive speeds.

Retailaer pricing is typically an implementation and transaction-based (per order) with optional volume discounts, plus implementation and professional services. We can discuss options tailored to your airline size and transaction volume.

We recommend: (1) an initial business case workshop to map your current distribution, identify quick wins, and project ROI; (2) a technical fit assessment with your IT team; (3) a pilot project on one sales channel (e.g., website or NDC with Retailaer Connect Retail & Distribution platform) to validate the approach before full rollout.

Yes. We can set up a limited POC environment where you test Retailaer against a subset of your customer base. POCs typically run 4–8 weeks and help validate business benefits and technical integration readiness.

Key stakeholders include: Revenue Management (pricing strategy), Distribution (channel strategy), IT (integration and infrastructure), Commercial (partner negotiations), and Customer Service (order servicing workflows). Executive sponsorship from your Chief Commercial Officer or CTO accelerates decision-making and implementation success.

Visit our website for a demo request, or email our sales team at info@retailaer.com. We can also arrange an introductory call with a solutions architect to discuss your airline's specific challenges and goals.